Reimagining Marketing

Re-writing the rulebook for live performance audience communications.

As part of Bristol+Bath Creative R+D, Raucous is an industry partner on the Expanded Performance pathway that is exploring concepts of liveness and togetherness in the context of current innovations in technology.

Our research and development will consider how digital technology can change the ideas of traditional marketing tools so that they can be more interactive, surprising and innovative and act as a starting engine for the story itself.

Raucous’ Claire Skelcey is researching how we might introduce new creative ways of communicating with an audience in the run-up to a live theatre experience. In this digital age, how can we reinvent traditional marketing methods so that they take on a life of their own and act as a portal to the worlds we are building?

Through this project we have produced a flyer with the brilliant team at Studio Giggle that animates via AR on your phone. If you would like to receive one of these flyers please email claire@raucous.org.uk. If you have seen a flyer and interacted with it, we would be very grateful if you could feedback to us via this very short survey. Thank you!

Read Claire's blog on how this project came to fruition, and how Covid-19 may have changed it...for the better?

This project is generously funded by Bristol+Bath Creative R+D, a new collaboration that aims to raise the bar for the region’s creative industries. The five-year programme seeks to forge connections and partnerships in Bristol and Bath, sharing knowledge, creating crossovers and even greater opportunities in what’s already one of the most vibrant clusters in the UK.